project mxd; it will not end; around your throat; and they shall sing

 

nipahdubs:

"If he doesn’t scare you, no evil thing will”

My male Cruella De Vil cosplay based on SakimiChans design. No fur coat yet though D:

victongai:

A Tiger Beer Chinese New Year

Victo Ngai

For 3 months last year, I worked on the Tiger Beer 2014 Chinese New Year Advertisement Campaign. We hope to achieve a whimsical image which captures the light-headed soaring feeling from Tiger Beer and all the Chinese New Year festivities.

There are 9 carps in the image as 9 has always been a lucky number in Chinese culture. It’s the noblest number of all as it was historically associated with the Emperor. It is also a homophone of the word for “long lasting” (久).  And fish(魚) is pronounced the same way as “extra” (餘), therefore “年年有魚(餘)”, literally translated to fish every year, is often used to wish for plentiful years ahead. 

 Chinese New Year is a time of fun, When Tiger suggested putting 8 hidden horses in the image, I thought it was absolutely  brilliant.  Furthermore, 8 horses symbolize a prosperous 2014 (Year of The Horse).  8 is yet another  lucky number in Chinese culture.It shares a similar sound as 發(fortune). If you visit China, you will see many rich people’s car plate being 88888. So…any luck spotting out all the horses? 

3 months is a long long time compare to the usual editorial deadline which I am used to. The process is also a lot more meticulous. I am the type who like to have loose sketches and go with the flow with my finals, but I learnt that would give advertisement clients heart attacks. The color palette, number+ sizes of lanterns, peach blossom, carps, fashion, ethnicities. etc were planned starting from the sketch stage. The biggest challenge for me were drawing the bottles and can. I don’t like to use references and tend to go off grid with quirky free-handing, this time the accuracy of the products is very important. It took me a few rounds to get all the details and the refreshing glow right, but I am quite proud and happy with how they turned out!

One of the best thing I took away from this job was the sense of teamwork. I play solo for most of my assignments. This time I got to work very closely with ROTHCO, especially my art director Dylan Davies and project manager Jessica Derby. Because of the rush deadline and time differences among me (NY), the agency(Dublin) and the client (Singapore), we often had to work late into the nights together. They shared my excitement and frustration, they give insightful suggestions and help me with many challenges along the way. Also my rep Gail Gaynin, who is not only the business warrior but also an amazing emotional support.

 This ad campaign is described as “daring”, “inventive” and “fresh” in the article  ”5 Brands that got Chinese New Year Marketing Right" by Marketing-Interactive.com, I think my ace team deserves a big round of applause. 

Thank you so much Robin Yoong from Ogilvy Singapore,  Peilin Lee and Tai Yun fromAsian Pacific Breweries Limited and all my followers (Prudence, Christina, Teo.Aikcher, James, Erwin, Seetoh, Sandy, Twu, Benjamin, Yan) for sending me the photos so I can see the image coming to life! 

Happy Chinese New Year Y’all!

carry-on-my-wayward-butt:

witchlingfumbles:

boazpriestly:

thezulla:

leadingtone:

On the importance of a teddy bear…
(by Begemott)

i will reblog this every time.

But what if the teddy bear is the nightmare and the creature is the protector?

It is a little-known fact that teddy bears crave and feed on the dreams of young children. It is little-known, of course, because the bears are so soft and cuddly that they convince the young children that they need them. For a while, the bear will feed on the bad dreams, leaving the child with nothing but the sweetest of dreams. But the good dreams taste better and feed them more, so eventually the teddy bear will start feeding on those, and the child will have nightmares every night. And, because the teddy bear so thoroughly convinces the child that the bear is necessary for the good dreams, they will keep sleeping with it, hoping for its magic to work again.
But the mind of a child is so rich and imaginative that it creates the means to its salvation. The monster under the bed rises, in the end, to vanquish the bear. Some nights it rises before the first nightmare night. Other times, it is at the last moment, and rises only when the bear means to suck dry every last dream and imagination in the child’s mind.
Tonight is the former. This monster was sent out in time to save its child from a single bad dream. And despite the teddy bear’s sword, the monster is fierce and devours it in a single gulp.
It is about to leave when it hears confused, wordless mumbles. The monster looks down and sees its child is awake, and looking up at it. Sleep has not faded so much that the child doesn’t scream, just asks in a sweet voice what the monster is doing there.
The monster, like the teddy bear, can’t speak. Instead it picks up the water by the bedside, hands its child the glass. Still confused, the child takes it. When the child drinks its fill and hands it back, the monster tucks it in with gentle claws.
The child murmurs a thanks and falls asleep again. And the monster leaves, satisfied that it has left its child with less fear rather than more.

that was beautiful

carry-on-my-wayward-butt:

witchlingfumbles:

boazpriestly:

thezulla:

leadingtone:

On the importance of a teddy bear…

(by Begemott)

i will reblog this every time.

But what if the teddy bear is the nightmare and the creature is the protector?

It is a little-known fact that teddy bears crave and feed on the dreams of young children. It is little-known, of course, because the bears are so soft and cuddly that they convince the young children that they need them. For a while, the bear will feed on the bad dreams, leaving the child with nothing but the sweetest of dreams. But the good dreams taste better and feed them more, so eventually the teddy bear will start feeding on those, and the child will have nightmares every night. And, because the teddy bear so thoroughly convinces the child that the bear is necessary for the good dreams, they will keep sleeping with it, hoping for its magic to work again.

But the mind of a child is so rich and imaginative that it creates the means to its salvation. The monster under the bed rises, in the end, to vanquish the bear. Some nights it rises before the first nightmare night. Other times, it is at the last moment, and rises only when the bear means to suck dry every last dream and imagination in the child’s mind.

Tonight is the former. This monster was sent out in time to save its child from a single bad dream. And despite the teddy bear’s sword, the monster is fierce and devours it in a single gulp.

It is about to leave when it hears confused, wordless mumbles. The monster looks down and sees its child is awake, and looking up at it. Sleep has not faded so much that the child doesn’t scream, just asks in a sweet voice what the monster is doing there.

The monster, like the teddy bear, can’t speak. Instead it picks up the water by the bedside, hands its child the glass. Still confused, the child takes it. When the child drinks its fill and hands it back, the monster tucks it in with gentle claws.

The child murmurs a thanks and falls asleep again. And the monster leaves, satisfied that it has left its child with less fear rather than more.

that was beautiful

a Quest is a trip to accomplish a task.

an Adventure is a trip without a destination.

a Journey is when the trip is more important than the destination.

(Source: pregamingforaslumberparty)